Information
Overload
John
Naisbitt, in his book Megatrends predicted 10 major trends. The
presentation addresses two.
First the arrival of the information age and the problems
of information overload.
"You never get a second chance to make a first
impression" - Now we have a challenge making any impression
at all.
Getting
Attention with Target Marketing
Sometimes
it feels as if we are "talking to a brick wall" - If
the market were a brick wall, how would we break through? - By
focusing our effort on a small area, or by identifying
weaknesses in the wall. If we treat the marketplace the same way
- by targeting our efforts, we can achieve breakthrough
Change
The
second trend Naisbitt observed is that the more High Tech we
become, the more High Touch we demand.
Computers are the tools of information management, but
people sell.
We must use technology to enhance human relationship, not
get in the way of them. This means that we have to change
The
Communications Revolution
The
technology revolution is actually a communications revolution -
Not just the Internet, but instant global communications - But
what is the impact of instant communications on business? We
have 5 seconds to get attention and 30 seconds to gain interest.
How do we cope?
Contact
Management
Getting
attention is the first challenge; the second is being
remembered. One thing that makes us memorable is paying
attention to the little things - Contact management is a way of
using hi tech to create hi touch.
New
Tools and New Rules
The
means of sales communications are changing. Voice mail, Email,
World Wide Web, Video Conferencing and CD ROM.... How are these
new tools affecting the way we communicate? How will they change
in the next few years? We all need to adopt a new strategy for
coping with and taking advantage of the new marketplace -
Hi-Tech Hi-Touch
Frank
Bettger Revisited
Frank
Bettger's books have been an inspiration to millions. Do his
recommendations hold out in the new high tech world? We will
review the key principles of personal organisation, telling your
story, being enthusiastic and self confident to see how these
are still the same rules for success.
Making
a Difference
The
key to success in a high tech world is being able to make a
difference when the technology makes everything look the same.
If we are memorable we will stand out from the crowd. One of the
best ways to be memorable is by making outstanding
presentations, and technology provides us the tools to do this.
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